LITTERATURE REVIEW
Reputation and parents’ determinants of schools choice
Chapter I: Corporate Branding and Reputation: Concepts and Determinants
1.1.1 Corporate Branding
1.1.2 Corporate Reputation
1.2 Determinants of Corporate Branding
1.2.1 Corporate Communication
1.2.2 Corporate Personality
1.2.3 Relationship Management
1.2.4 Corporate Social Responsibility
1.2.5 Corporate Image
1.2.6 Ethical Identity
1.3 Determinants of Corporate Reputation
1.3.1 Honesty and Trust
1.3.2 Promise-keeping
1.3.3 Valuable and Qualified Employees
1.3.4 Integrity
1.3.5 Transparency
1.3.6 Accountability
1.3.7 Stakeholders’ Satisfaction
1.4 Quality Management System and Stakeholders’ Satisfaction
1.4.1 Quality Management System requirements
1.4.2 Organization Quality Management System Principles
1.4.3 Organization Mission, Vision
1.4.4 NPO’s corporate and their activities
Chapter II: Quality Management System and Parents Determinants of School Choice
2.1 School Stakeholders and their Roles
2.1.1 School Top Management
2.1.2 School Administrative Staff
2.1.3 School Educational Staff
2.1.4 School Parents
2.1.5 School Students
2.1.6 School Suppliers
2.2 Parents Determinants of School Choice
2.2.1 How and why Parents choose the desired school?
2.2.2 Involvement of parents in school decision
2.2.3 Relation between parents and school
2.2.4 School culture internal and external environment of parents’ choice
2.2.5 School and its resistance to change
2.2.6 Private/Public schools Provision and Control (School considered as NPO organization, school ownership, School finance…)
2.3 The positive impact of implementing Quality Management System
2.3.1 Management Commitment
2.3.2 Why QMS for schools?
2.3.3 School Continual Improvement
2.3.4 Parents Satisfaction with schools implementing QMS