Corporate Branding and Reputation: Concepts and Determinants
This chapter reveals the difference between identity, reputation and image in an organization and shows how stakeholders perceive this issue with responsibility to keep its image healthy and how the combination of this factors lead to reputed organization.
Chapter I: Corporate Branding and Reputation: Concepts and Determinants
1.1.1 Corporate Branding
1.1.2 Corporate Reputation
1.2 Determinants of Corporate Branding
1.2.1 Corporate Communication
1.2.2 Corporate Personality
1.2.3 Relationship Management
1.2.4 Corporate Social Responsibility
1.2.5 Corporate Image
1.2.6 Ethical Identity
1.3 Determinants of Corporate Reputation
1.3.1 Honesty and Trust
1.3.2 Promise-keeping
1.3.3 Valuable and Qualified Employees
1.3.4 Integrity
1.3.5 Transparency
1.3.6 Accountability
1.3.7 Stakeholders’ Satisfaction
1.4 Quality Management System and Stakeholders’ Satisfaction
1.4.1 Quality Management System requirements
1.4.2 Organization Quality Management System Principles
1.4.3 Organization Mission, Vision
1.4.4 NPO’s corporate and their activities